I am currently the Director of Visual & Digital Communication for a small American furniture manufacturer specializing in domestically produced, high-end, handmade steel and wood furniture. Since joining the company in 2011, I have been fortunate to be part of a team that has transformed both the look of its furniture and its brand identity.

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While my role in the company is multifaceted, I’m a visual communicator at heart. Shaped by my early career as a photojournalist, I'm always looking for a story to tell. Whether it’s capturing the spirit of a company through the people who build the furniture or finding engaging ways to interpret the core message of an organization’s annual report, I make it relatable and human. Through this, you not only communicate but also connect, giving audiences a sense of the meaning behind the information.

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I believe that graphic design is, above all else, a tool for clear communication. Its purpose is to present information in a way that is easy to understand while also being visually inviting. Design shouldn’t draw attention to the designer; it should be guided by the material itself and always keep the audience in mind as it works to get the message across.

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